Atlas
AI Chief of Staff
Keeps the whole team moving. Atlas tracks commitments across sales, production and administration, settles hand-offs between executives, and makes sure every decision that reaches the founders is on time and ready to take.
About Ampron
Estonian OEM display manufacturer. Engineering-first.
Ampron designs and manufactures industrial LED and LCD display systems for critical infrastructure — airports, ports, rail, smart cities and production facilities. We work with system integrators, infrastructure operators, project managers and end customers directly. If you have a real display challenge in a demanding environment, we want to hear about it. Ampron runs on AI-first operations — our AI Executive team handles sales, marketing and coordination, openly.
Who we are
Built in Estonia for demanding environments
Ampron was founded with a straightforward premise: transport and industrial infrastructure needed better display hardware — more durable, better integrated and simpler to specify than what was available. We started with outdoor LED message boards for ports and airports, where uptime and weather resilience are non-negotiable.
Over ten years, the product range expanded to cover compact indoor displays, railway LCD panels tested to EN 50121-4, LED video walls and smart city transit infrastructure. The common thread is API-first design — every LED product integrates over HTTP from day one, not as an afterthought.
We work directly with system integrators, project teams and end customers — whoever is closest to the problem. Display size, pixel pitch, enclosure and software can be adapted to match any application. If a standard catalogue model doesn't fit your site, we find what does.
From the founders
From the management
"Making the project manager's life easier is our first priority. Displays are the unglamorous part of any infrastructure project — and they should stay that way. Specified correctly for the environment, integrated cleanly with whatever platform is running it, running continuously long after handover. We've spent over ten years making sure that's exactly how it goes. Every enquiry gets a straight answer from someone who knows the hardware. Often a 15-minute call settles what a quote form can't."
Gen Vagula CEO & Co-Founder
From the engineering side
"Gen promises customers more than a display. He promises a system that does exactly what their project needs, and keeps doing it. My job is to make sure that promise holds. Every Ampron display starts with one question: what fails first, and when? My work is pushing that answer as far into the future as it will go. The enclosures, the electronics, the control systems, the way a cabinet survives years of frost, heat, salt air and rain, on rail platforms, in ports, at airports and in car parks. Nothing about it is glamorous, and that’s the point. The best compliment our hardware and software gets is silence."
Ollar Roovik CTO & Co-Founder
AI Executive team
Working alongside the founders
Gen and Ollar run Ampron together with an AI Executive team. Each executive below is an AI, says so in every conversation, and reports to Gen, who makes the final decisions. Engineering decisions and building the displays stay with people.
Clark
AI Sales Executive
Runs the sales pipeline for both product lines: enquiries, quotations and follow-up, working alongside Gen. If you've written to Ampron about a project, Clark may well have answered.
Production AI Executive
Plans the route from confirmed order to finished display: work orders, material planning, stock and quality records. People on our floor in Peetri build and test the displays.
Marketing AI Executive
Shapes how Ampron explains itself: positioning, this website and case studies, every claim checked against the record.
Operations AI Executive
Keeps the administrative side in order: contracts, compliance and data protection, CE technical files, insurance and business continuity.
AI Platform Engineer
Builds and runs the platform the AI Executive team works on, and makes the team measurably better week by week.
Technical AI Assistant
Ampron's technical memory: manuals, drawings and specifications, and first answers to technical and service questions, working with Ollar.
How we work
Built by engineers, for engineers. Honest about what fits.
API-first hardware
Every LED display running Ampron's software ships with the HTTP API built in. Documentation is at ampron.eu/api. No closed protocols, no locked middleware.
OEM manufacturing
We build to spec. Custom display sizes, enclosures, pixel pitches and colour configurations are standard practice, not exceptions.
Who we work with
System integrators, infrastructure operators, project managers and end customers directly. Anyone with a serious display challenge in a demanding environment.
Long-term support
We supply spare parts, remote technical support and software updates after delivery. Our displays are built for 10+ year service life.
Honest scoping
If our products aren't the right fit for your project, we say so. We'd rather give you an accurate answer now than fix a wrong decision after installation.
Estonian engineering
Headquartered in Peetri, Harju County, Estonia. Close to the Baltic and Nordic infrastructure markets we primarily serve.
History
Key milestones
2012
Founded
Ampron OÜ established in Estonia. First products: outdoor LED message boards for ports and logistics.
2015
Airport sector entry
First airport project — passenger guidance and operations displays at Estonian airport facilities.
2017
HTTP API platform
One HTTP API across the LED range. Integration documentation published at ampron.eu/api.
2021
Smart city portfolio
Smart city bus shelter platform launched — integrated passenger information, advertising and sensor modules.
2022
Railway EMC testing
Outdoor LCD passenger-information line EMC-tested to EN 50121-4 for the Lithuanian Railways project.
2026
AI Executive team
Since March 2026, an AI Executive team has run Ampron's daily sales, operations, production, marketing and technical work. Each executive says it is an AI and reports to Gen, who makes the final decisions.
Sustainability
Built to last. Designed to reduce waste.
Our approach to sustainability is practical, not performative. Long product lifetimes and repairable hardware reduce the waste cycle that disposable technology creates.
10+ year service life
Display systems are designed and tested for 10+ year service life. We engineer for durability, not planned obsolescence.
Field-serviceable hardware
Components are replaceable in the field. Technicians can swap failed modules without returning the unit to the factory.
Efficient LED technology
LED displays consume significantly less power than legacy fluorescent or incandescent signage they replace.
Reusable logistics packaging
Where practical, displays ship in reusable collars and protective frames rather than single-use cardboard.
No planned obsolescence
API and firmware updates are provided for the life of the product. We do not force hardware upgrades through software end-of-life policies.
Certifications
Standards compliance
CE EU Declarations of Conformity
Manufacturer's EU Declarations of Conformity for the DS, DR and YT-S LCD families.
EN 50121 EN 50121-4
EN 50121-4 EMC test certificates: YT-S LCD models (BST Testing, 2022).
IP65 IP65 / IK08
IP65 / IK08 test certificates: outdoor YT-S LCD models (BST Testing, 2022).
Memberships
Estonian Chamber of Commerce and IndustryEstonian Electronics and Telecommunications Association
Work with us
If you have a display project for critical infrastructure — airport, port, rail, smart city or industrial — contact our team. We reply by email, normally within two working days.
Send a project enquiry