What we make, where to send a customer for detail, how the API works in plain language, who we sell to, and how to find leads — including AI prompts to speed the search.
Welcome to the team. This memo is your starting map: what Ampron actually sells, where to point a customer who wants more, the one technical idea worth understanding well (the API), who our buyers are, and how to go find them. Keep it open in a tab for your first weeks.
Ampron is an Estonian OEM manufacturer of industrial LED and LCD display systems for critical infrastructure — airports, ports, railways, smart cities and production facilities. "OEM" means we build the hardware ourselves and sell it both to system integrators who install it and to end customers directly.
Two display technologies cover the whole catalogue:
The catalogue is built around proven platforms you adapt per project — a customer picks a display family, then we tune size, brightness, enclosure and integration method to fit their site. The full catalogue is at ampron.eu/products.
Every product below has its own page with specifications, models and photos at ampron.eu/products/<name> — the links are in the tables.
The brightest, toughest boards. Outdoor traffic and guidance — roads, ports, industrial gates.
| Product | What it is for |
|---|---|
| DR Series LED | The platform overview — outdoor message boards for roads, ports and industrial traffic guidance. |
| DR-2000x1040 | Large-format board for main gates, port entrances and wide-span road guidance. |
| DR-1040x720 | The standard DR board — port logistics, airport apron, industrial gate and road guidance. |
| DR-1040x1040 | Square-format board for gate indicators, bay status signs and access-control displays. |
Smaller LED boards for indoor and semi-outdoor use — single- and two-line guidance.
| Product | What it is for |
|---|---|
| DS Series LED | The platform overview — compact solutions for indoor and semi-outdoor environments. |
| DS-320x160 | Smallest format — parking bay indicators, entry status and single-line guidance. |
| DS-640x160 | Wide single-line format for aisle headers, direction arrows and zone labels. |
| DS-320x320 | Square compact format for directional signs, lift lobbies and access-control displays. |
| DS-640x320 | The most widely deployed DS model — two-line text and graphic guidance. |
| DS-960x320 | Wide two-zone board for split-message control and queue management. |
| DS-960x640 | Largest DS format — multi-line departure boards, warehouse status and gate displays. |
Screens for detailed passenger content — concourses, platforms, control rooms.
| Product | What it is for |
|---|---|
| LCD EN 50121 Series | LCD displays certified to EN 50121-4 for railway environments. |
| YT-S55W Indoor 55" | 55-inch indoor LCD for platform concourses, waiting rooms and transit terminals. |
| YT-S49W Outdoor 49" | 49-inch weatherproof outdoor LCD for platform and trackside passenger information. |
| YT-S55T Outdoor Vertical 55" | 55-inch vertical outdoor LCD totem for wayfinding and platform passenger information. |
| YT Dual-Sided 49" | Dual-sided 49-inch outdoor LCD — visible from both platform sides, for pole and overhead mounting. |
| LCD Video Wall 1.6 mm | Multi-panel LCD video wall with a 1.6 mm bezel gap for control rooms and operations centres. |
Purpose-built systems for specific jobs.
| Product | What it is for |
|---|---|
| LED Video Walls | Modular large-format screens for airports, retail and public spaces. |
| Digital Wall Clocks | NTP-synchronised LED clocks for transport hubs and production facilities. |
| Smart City Bus Shelters | Integrated transit shelters with real-time passenger information and smart sensors. |
| Ampron CMS Player | REST API and HDMI-driven content player for LED and LCD display systems. |
| Bus Arrival LED Display | Full-matrix LED boards showing real-time bus arrival data at stops and shelters. |
| Deployable LED Message Board | Trailer-mounted variable message sign for airport de-icing, port and emergency operations. |
| Apron Information System | Centralised weather warning and apron safety display system for airport airside operations. |
You don't need to memorise every spec. Know where the answers live, and send the right link:
This is the one technical idea worth understanding well, because it is our strongest differentiator. Here it is without jargon.
Every Ampron display runs software that listens for simple web requests. A customer almost always already has a system that knows the information they want to show — a port's traffic management system, an airport's operations platform, a weighbridge, a factory's SCADA or PLC controller. The API is the bridge: that existing system sends the data straight to the display with a plain web request. Nothing exotic in between.
In practice it looks like this — one line tells a gate display what to show:
GET /mlds?id=GATE-A&layout=MAIN&value=GO+TO+PAD+4
That request puts "GO TO PAD 4" on the display labelled GATE-A. That's the whole idea.
Most industrial display vendors make integration painful — a proprietary SDK to learn, licence fees, vendor lock-in. Ampron's API is the opposite, and a developer will recognise the value immediately:
The API is designed for system integrators, automation engineers and logistics platforms. When you're talking to a technical buyer, this is your lead. The sales takeaway: when the room has a developer or an integrator in it, talk about the API early. Point them at ampron.eu/api and offer a call with our team — a five-minute look at the docs removes the biggest objection in a technical sale.
Think about the buyer in two layers — who they are, and where they work.
A prospect is a good fit if they need outdoor-readable displays (not indoor consumer screens), they need system integration, and their environment is demanding — weather, dust, 24/7 operation. They are a poor fit if they only want indoor signage, or a plug-and-play consumer screen. Qualifying out fast is as valuable as qualifying in.
Leads come from a handful of reliable places. Work them deliberately:
An AI assistant (ChatGPT, Claude, or similar) is a fast research tool for the top of the funnel — building target lists, finding events, drafting first messages. Below are prompts you can copy, adjust, and use straight away.
Two rules when using AI for this. First, AI gives you a starting list, not verified leads — it can be out of date or simply wrong, so confirm the company and contact are real and current before you reach out. Second, never paste confidential customer information, pricing, or internal documents into a public AI tool. Use it for public research and drafting only.
You will not know every spec in your first months — and you don't need to. Two tools carry you: the Figurator qualifies a prospect for you and tells you what they need, and a case study from their own sector proves we've done it before.
Understand the five industries, understand the API well enough to explain it in plain words, and know where to send people for detail. The rest is conversations — and those you will learn fast.
If reading this made you want the job, Ampron would like to hear from you. Write to Gen Vagula, CEO & Co-Founder, at [email protected] — tell us a little about yourself and why this work appeals to you.